According to CoinMarketCap, Trump Media is launching a new token named DJT (source: CoinMarketCap, Jan 1, 2026). The token will be distributed to shareholders at a 1:1 ratio (source: CoinMarketCap, Jan 1, 2026). The announcement also mentions rewards opportunities, including potential discounts on affiliated products (source: CoinMarketCap, Jan 1, 2026). The source did not provide details on the snapshot or record date, supported blockchain, listing venues, or transferability (source: CoinMarketCap, Jan 1, 2026).

According to the source, the Financial Times reported that the Trump family have made more than $1 billion from crypto, indicating substantial exposure to digital assets and related income streams, per Financial Times. Traders seeking market proxies for this headline can reference actively traded political memecoins such as MAGA (TRUMP) and DJT for liquidity and price data, per CoinGecko. On-chain wallets publicly attributed to Donald Trump have been labeled by Arkham Intelligence, allowing monitoring of token movements for context around the narrative, per Arkham Intelligence.